Arnav Ramaiya

Selected Work

Projects I've worked on.

Dubai Holding Entertainment 360° Venue Launch

T-Rex Adventure Café Launch
— Riverland Dubai

A full-funnel launch for one of Riverland Dubai's newest dining experiences — from concept through to sustain. The strategy centered on building anticipation with a cinematic launch video, amplifying reach through an influencer wave in the first week, and maintaining momentum with post-launch content designed to convert curious visitors into repeat guests. Every format served a different stage of the funnel.

Launch Strategy Influencer Management Content Series Multi-Format Meta Business Suite

Launch Video Influencer Coverage Post-Launch Content

Dubai Holding Entertainment Seasonal Campaign

Chinese New Year Celebration
— Motiongate Dubai

A culturally grounded seasonal campaign built around the Chinese New Year moment. Anchored by a CGI hero video for premium visual impact, extended through a social challenge mechanic to drive participation, and amplified through a Dubai Festivals partnership that gave the campaign city-wide reach. The mix of production value, organic activation, and institutional tie-in shows how a regional entertainment brand can show up meaningfully around cultural moments.

Cultural Activation CGI Production Challenge Mechanic Festival Partnership GA4

CGI Launch Video Social Challenge Festival Coverage

KAJU Middle East Brand Strategy · GTM

Building KAJU
— Premium Cashew Brand, UAE

KAJU is a premium cashew nut brand built for the Middle East market, with a mission to bring locally grown Indian cashews directly to UAE consumers. As Brand Strategist, I worked alongside the founders to build the brand from the ground up — developing the positioning framework, go-to-market strategy, and content direction that shaped everything from packaging identity to market entry. The work centered on carving out a distinctive space in a commoditised category by leading with provenance, quality, and regional cultural resonance.

GTM Framework Brand Positioning CAC Modelling Cross-Functional Vendor Management

Visit kaju.ae

Side Venture · Active

Original Work

Positioned.
Built from a gap I kept seeing.

A research and strategy consultancy helping small businesses and new market entrants in the UAE find their footing — with the structure, clarity, and direction they need to actually move forward.

📊

Research Reports

Market intelligence and consumer research tailored to the UAE. Category analysis, competitor mapping, and audience insight — the kind of foundation most small businesses skip and later regret.

🔍

Brand Audits

An honest look at where a brand stands — what's working, what's inconsistent, and where the opportunity is. For businesses that have started but aren't seeing directional progress.

🗺️

Strategy & Consulting

For firms looking to enter the UAE market. Go-to-market planning, positioning frameworks, and the commercial clarity needed to launch with confidence rather than guesswork.

The Origin

It started with KAJU — and a problem I kept seeing everywhere.

Working on KAJU's brand from zero gave me a front-row view of what small businesses get wrong when entering a market. Not because they lack ambition — but because they lack structure. No research foundation. No clear positioning. No sense of what the market actually needs from them. Positioned. exists to fix that. It's not a big agency. It's focused, affordable strategic support for the businesses that need it most — the ones too small for consultancies, too serious for guesswork.

"Most small businesses don't fail because of bad products. They fail because nobody helped them figure out where they actually fit."

Career

The progression.

July 2025 — Present

Brand Strategist

KAJU Middle East · Dubai, UAE

Research-led brand positioning, GTM frameworks, premium product launches. Built from scratch — strategy, creative direction, vendor management, and budget compliance across regional markets.

August 2024 — July 2025

Marketing Coordinator

Dubai Holding Entertainment · Dubai, UAE

15+ integrated campaigns across multiple attractions. AED 3M+ budgets. 35% YoY visitation growth, 27% sales increase, 30% digital engagement lift. Multi-channel content, influencer partnerships, and performance tracking via Meta Business Suite and GA4.

2024

MA (Hons) International Business Management with Enterprise

Heriot-Watt University Dubai · First-Class Honors, 4.0 GPA

Two-time Deputy Principal's Award for academic excellence. Top of cohort.

Capabilities

The toolkit.

Technical Skills

GTM Strategy Google Analytics 4 HubSpot Meta Ads Manager ROI Analysis CAC Optimisation A/B Testing Lead Generation AI Prompt Engineering Multi-Channel Campaigns Marketing Automation Content Strategy

Transferable Skills

Cross-Functional Collaboration Brand Positioning Vendor Management Budget Compliance Influencer Partnerships Logistics Coordination Event Activations Performance Reporting Stakeholder Management

Languages

English — Native

Hindi — Native

Arabic — Elementary

French — Elementary

About

The person
behind the work.

I grew up in Dubai. Not the tourist version — the actual one. The one that's quieter on Fridays, hotter in August than anyone admits, and more interesting than most people expect.

I got into marketing because I was more interested in why people choose things than in what they choose. That curiosity has served me well — over the past year and a half I've run campaigns for one of Dubai's biggest entertainment portfolios, then moved to building a brand from scratch at a premium FMCG startup. Both taught me that strategy without patience is just noise.

I adapt quickly, take my time when it matters, and genuinely enjoy the problem-solving that sits underneath every brief.

I'm looking for a marketing role where I can build things that matter — brands, campaigns, teams, ideas. If that's something you're working on, I'd love to talk.

Currently into

🎸 Guitar 📷 Photography 📚 Reading 🚗 Cars 🧩 Puzzles 🎵 Music 💻 Tech

1.5+

Years of integrated
campaign experience

AED 3M+

Budgets managed
across campaigns

4.0

GPA · First-Class
Honors, Heriot-Watt

Beyond the Brief

Outside the office.

🎸

Guitar

Learning structure and feeling at the same time.

📷

Photography

Training the eye to find the interesting frame in ordinary situations.

📚

Reading

The fastest way to borrow someone else's decade of thinking.

🚗

Cars

Attention to detail that goes far beyond function. Design as identity.

🧩

Puzzles

Patience plus pattern recognition. Useful in more places than you'd think.

✍️

Writing

Clarity is a discipline. Getting an idea to land on the page the way it lands in your head takes real work.

Projects I've worked on.

T-Rex Adventure Café Launch— Riverland Dubai

Chinese New Year Celebration— Motiongate Dubai

Building KAJU— Premium Cashew Brand, UAE

Positioned.Built from a gap I kept seeing.