Role Brand Strategy & Marketing

Location Dubai, UAE

Status Golden Visa

Arnav Ramaiya

Brand strategy. Integrated campaigns. Built in Dubai.

SCROLL

The work.

Across the Dubai Holding Entertainment portfolio: AED 3M+ in budgets managed, 35% YoY visitation growth, 27% sales increase.

Dubai Holding Entertainment 360° Venue Launch

T-Rex Adventure Café LaunchRiverland Dubai

A full-funnel launch for one of Riverland Dubai's newest dining experiences: a cinematic launch video to build anticipation, an influencer wave in week one to amplify reach, and post-launch content to convert curious visitors into repeat guests. Every format served a different stage of the funnel.

Launch Strategy Influencer Management Content Series Multi-Format Meta Business Suite

Launch Video Influencer Coverage Post-Launch Content

Dubai Holding Entertainment Seasonal Campaign

Chinese New Year CelebrationMotiongate Dubai

A culturally grounded campaign for the Chinese New Year moment: a CGI hero video for visual impact, a social-challenge mechanic to drive participation, and a Dubai Festivals partnership for city-wide reach. Production value, organic activation, and an institutional tie-in, working as one campaign.

Cultural Activation CGI Production Challenge Mechanic Festival Partnership GA4

CGI Launch Video Social Challenge Festival Coverage

KAJU Middle East Brand Strategy · GTM

Building KAJUPremium Cashew Brand, UAE

KAJU is a premium cashew brand bringing India-grown cashews directly to UAE consumers. As Brand Strategist, I built the positioning framework, go-to-market strategy, and content direction from the ground up, shaping everything from packaging identity to market entry, carving out a distinctive space in a commoditised category by leading with provenance and quality.

GTM Framework Brand Positioning CAC Modelling Cross-Functional Vendor Management

Visit kaju.ae

Side Venture · Active

Positioned.Built from a gap I kept seeing.

A research and strategy consultancy helping small businesses and new market entrants in the UAE find their footing, with the structure, clarity, and direction they need to actually move forward.

Research Reports

Market intelligence and consumer research tailored to the UAE. Category analysis, competitor mapping, and audience insight: the kind of foundation most small businesses skip and later regret.

Brand Audits

An honest look at where a brand stands: what's working, what's inconsistent, and where the opportunity is. For businesses that have started but aren't seeing progress.

Strategy & Consulting

For firms looking to enter the UAE market. Go-to-market planning, positioning frameworks, and the commercial clarity needed to launch with confidence.

THE ORIGIN

It started with KAJU. A problem I kept seeing everywhere.

Working on KAJU's brand from zero gave me a front-row view of what small businesses get wrong when entering a market. Not because they lack ambition, but because they lack structure. No research foundation. No clear positioning. No sense of what the market actually needs from them. Positioned exists to fix that. It's not a big agency. It's focused, affordable strategic support for the businesses that need it most: the ones too small for consultancies, too serious for guesswork.

WHAT WE DO

Market Research Reports

A structured report: market sizing, competitor mapping, and where the real opportunity sits.

Brand Audits

A working document: messaging, visual identity, and market perception, checked against where you actually want to land.

Go-to-Market Strategy

A phased plan: sequencing, channels, and the first 90 days mapped out.

Consulting & Strategy Reports

Ongoing advisory sessions for founders who need a second set of eyes, not a full agency retainer.

The progression.

JUL 2025–PRESENT

Brand Strategist

KAJU Middle East · Dubai, UAE

Research-led brand positioning, GTM frameworks, premium product launches. Built from scratch: strategy, creative direction, vendor management, and budget compliance.

AUG 2024–JUL 2025

Marketing Coordinator

Dubai Holding Entertainment · Dubai, UAE

15+ integrated campaigns across multiple attractions. AED 3M+ budgets. 35% YoY visitation growth, 27% sales increase, 30% digital engagement lift. Multi-channel content, influencer partnerships, and performance tracking via Meta Business Suite and GA4.

2024

MA (Hons) International Business Management with Enterprise

Heriot-Watt University Dubai · First-Class Honours, 4.0 GPA

Two-time Deputy Principal's Award for academic excellence. Top of cohort.

The toolkit.

BRAND & STRATEGY

Brand Positioning GTM Strategy Cross-Functional Collaboration Vendor Management Budget Compliance Stakeholder Management Content Strategy

PLATFORMS & EXECUTION

Google Analytics 4 HubSpot Meta Ads Manager ROI Analysis CAC Optimisation A/B Testing Influencer Partnerships Event Activations Performance Reporting AI Prompt Engineering

LANGUAGES

English · Native

Hindi · Native

Arabic · Elementary

French · Elementary

The personbehind the work.

I grew up in Dubai. Not the tourist version. The actual one. The one that's quieter on Fridays, hotter in August than anyone admits, and more interesting than most people expect.

I got into marketing because I was more interested in why people choose things than in what they choose. That curiosity has served me well. Over the past year and a half I've run campaigns for one of Dubai's biggest entertainment portfolios, then moved to building a brand from scratch at a premium FMCG startup. Both taught me that strategy without patience is just noise.

I adapt quickly, take my time when it matters, and genuinely enjoy the problem-solving that sits underneath every brief.

I'm looking for a marketing role where I can build things that matter: brands, campaigns, teams, ideas. If that's something you're working on, I'd love to talk.

CURRENTLY INTO

Tech Writing Photography

1.5+

Years of integrated
campaign experience

AED 3M+

Budgets managed
across campaigns

4.0

GPA · First-Class
Honours, Heriot-Watt

Outside the office.

Guitar

Learning structure and feeling at the same time.

Photography

Training the eye to find the interesting frame in ordinary situations.

Reading

The fastest way to borrow someone else's decade of thinking.

Cars

Attention to detail that goes far beyond function. Design as identity.

Puzzles

Patience plus pattern recognition. Useful in more places than you'd think.

Writing

Clarity is a discipline. Getting an idea to land on the page the way it lands in your head takes real work.

Let's buildsomething good.

Open to brand, marketing, and digital roles in Dubai. Also happy to talk Positioned, campaigns, or cars.

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